Web13 de fev. de 2024 · Brands become icons by consistently delivering high-quality products or services, creating a unique and recognizable image, and establishing an emotional connection with their target audience. WebWith How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School. GÉNERO. Negocios y finanzas personales. PUBLICADO . 2004.
[PDF] How Brands Become Icons by D. B. Holt eBook Perlego
WebSome brands become icons. Think of Nike, Apple, Harley-Davidson: They're the brands every marketer regards with awe. But they are not built according to the principles of conventional marketing ... WebWith How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. … how he fell in love 2015 subtitles
How brands become icons : the principles of cultural branding
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